Have you ever sat at your computer and found it difficult to write? But this time, you can’t blame it on writer’s block. You are plagued by doubt again that your blog post will be unread just like the many you have published in the past.
Then hit by waves of doubt, you ask yourself a gazillion questions:
Is it a good time to publish?
Will this post generate comments?
Will there be traffic on your post?
Will anyone even share this post?
Sometimes, the fear of getting only no’s discourages one and can lead to irregular posting entirely. You might become so worried to the point the fear paralyses you.
But that doesn’t have to be you. You can do better and get some traction your own post.
What if it was the timing of your post that affects its popularity?
The time of day and the day of the week might have everything to do with it.
A lot of reports exist on the blogosphere about the day and time that pushes a blog post to the spotlight. But before you go following that like a ram to the slaughter, ask yourself if that schedule will work for you based on the demographic of your readers.
Where are your readers checking your blog from? Who are your readers? What do your readers do? What devices do they log on with?
There are many questions to be answered and to do that you have to create a reader persona that fits your average reader so that you are better able to attend to the needs of this one.
You can write specifically for that person without floundering for words.
Many have found this helpful because it is similar to writing a letter to a friend or sending a mail.
Stick up your reader persona, sketch a face if you like, name your reader and get to work. Write a letter to your reader and edit it before posting.
Also, instead of blindly following the time that works for other bloggers, try posting at different times of the day and week. Do this over a period of time and see how well it does.
A blog post is only good when it is published. Blog now, post now and watch what happens to your analytics.
You should send a mail to your subscribers when you post so that they can check it out.
So what are you waiting for? Get to work and start writing! What time have you found to be the best time to blog? Let us know when your readers are online.