Have you ever anticipated an event so much but it seems that it will never happen? How did you recover from the shock of a failed endeavour?
Did you ever go back to your planning? Did you try again?
I know what it feels like when the wind is knocked out of your sails. At the same time, I know just how exhilarating it can be to achieve success and to celebrate a win, no matter how small it might seem to others.
You see, I have had my fair share of wins and failures, and I believe that my personal experience can help others. At least, even if it is only to ensure that others do not make the same mistakes I made.
In a previous post, I explained how I failed at self-publishing. I was not realistic and it showed in the end result.
Several years after, I am more mature in my thinking and I set realistic goals. Have I experienced disappointments even at that? Yes, I have.
But I have never stayed down!
It is very easy to stay down to lick your wounds and cry over them. That, unfortunately, will not help you move forward.
Before the end of the first quarter, I plan to publish a book. I have written the stories in this collection since 2012/13. I just did not feel that they were good enough, so I sent some out to test them.
One of them got published in Kalahari Review. Another piece, creative non-fiction, got published in The Writing Disorder literary magazine. But besides those, I have not found a home for the rest of them.
But does that mean that they’re not good enough? No.
The limits only existed in my mind.
So I changed tactics. I figured that there was something I was not doing right. So I decided to rewrite all the stories and send each for different rounds of editing (and I hope it pays off). Right now, I am checking my contact list for writers who will be willing to write blurbs for me so that I can finalise the cover.
I called up favours and I got cover samples for my book from a professional designer. He is also taking care of the formatting.
Next, I have created a marketing plan for the book. In this post by Ayodeji Awosika, the suggestions are practical and helpful. I have used the tips here to create a plan that I hope I can execute to my book’s success.
In addition, I am planning to use social media to promote the book. There will also be articles to drive attention to the book as well as visuals. I am undecided whether to use Canva or buy some designs from Fiverr because of my budget. Time is also a major consideration since I’ll not want to focus on social media graphics at the expense of editing.
To make my campaign a success, I will consider creating banners for my social media pages. These will be targeted towards sales. A content calendar will also do much good as well as paid ads both before and after the release.
My greatest asset is my network. Having people who believe in you is priceless, and I know the value of having a tribe, a street team or your personal cheerleading gang.
Is there anything you would do differently? Or do you have any helpful suggestions? Let me know in the comments.
PS: A few weeks ago after I had concluded this post, one of my stories got accepted at Ngiga review. Also, I finally made it half-way to the finish line: my book is now available for pre-order on Amazon.