Blogging is very fun when you know the simple rudiments to its
success. Whether you are new to blogging or you’ve been doing it for a
while, below are some useful tips that can aid your success:
- GIVE YOUR BLOG A NAME.
This is the name you use to refer to the blog which might simply
be the site name in your header. For example, the word ‘blog’ or
‘online magazine’. Also, it’s a good idea to make your domain name as
similar as possible to the site name as your header, otherwise readers
can get confused or may struggle to find you.
This is very critical to your post’s success. Why you may say?
Often than not, the only thing people will see before making up their
mind whether or not to read your header post is the headline –
probably they saw it in a retweet or link for instance. So use numbers
where possible like the header of this post using ’10’. Also, you can
use adjectives to add interest e.g ‘easy’, ‘simple’, ‘quick’ or words
like ‘powerful’, ‘secret’ etc.
- OPENING INTRODUCTION.
This is almost as crucial as the headline. A great opening will
seize the reader’s attention as the headline instantly setting up
their mind for a valuable post. What can you do to achieve this?
* Ask a question.
* Write a powerful fact or statement.
* Ask why?
- USE KEYWORDS TO REACH MORE VISITORS.
What is a keyword you may wonder? Well, it is a word or a phrase that people use when searching the web, such as the title of this post. But why is it important? For example, when you are using a search engine like Google and you type words like ‘tips’, ‘secrets’, ‘numbers’, the results that appear at the top of the list will be those that use the keyword in question.
- GOOD FORMATTING AND ARRANGEMENT.
This helps visitors to follow your posts easily. The reason is that reading on screen is more tiring than reading print especially for those who may have issues with their eyes. So rather than make them skim through your post to find the information they want, you can help them by applying the following:
* Subheadings – It will break up your contents so that the post is easy to follow merely by scanning and readers know what to expect.
* Bold texts to highlight key sentences. When specific words stand out, its easier to remember.
* Add bullet points for lists. List posts or listicles have become more popular (and some blogs/sites are solely listicles) because they are a great me more aid. Remember high school exams?
* Use block quote if you are discussing a post by another blogger.
- IMAGES TO BOOST YOUR POST.
Yes, use fitting images, photos, screenshots, illustrations or
cartoons to enhance your posts. Why necessary? They help in doing the
* Draw the reader’s eye and attention.
* See the tone of the post.
* Break up a long post either between or alongside paragraphs.
* Add extra information.
- THE DESIGN OF THE BLOG.
The construction of words and strong engaging contents is pretty
key in blogging. But if your post looks so tough to read or the design
looks shabby and amateur-like, then it will be very difficult for
visitors to read the first line. For example, consider these:
* Pay a designer to create a header.
* A simple and clean design.
* Remove clutters you have on your sidebar.
* Be particular about the font size to make it easier to read.
- QUOTES FROM EXPERTS – RESEARCH.
When you do this, you add authority, value and interest to your
blog posts. Sometimes you may find that a blogger author has given a
concise summary of what you wanted to explain to your readers. Quoting
from them through research is more efficient than rewriting their
words as your own.
- VALUE TO READERS.
This means providing content that offers something genuinely
useful for your audience. So to deliver more value, you could:
* Run a survey to find out exactly what your readers are struggling with.
* Spend time and discover who your readers are individually.
* Write an in-depth tutorial on a beginner-friendly topic.
* Look for ways to help readers implement your advice.
- BUILD AND CULTIVATE RELATIONSHIPS.
How can you do that? One of the most powerful factors
influencing your online blogging success is whether you have
support from other bloggers. So instead of seeing them as competitors,
see them as potential allies. Why? They can help you do these:
* Retweet or share your posts.
* Provide advice when stuck.
* Be supportive and encouraging.
In order to cultivate strong relationships and to get comments or
crucial feedbacks, you can consider “getting into the habit of asking
questions at the end of every blog post”, something like:
* Do you agree?
* What do you think?
I’m definitely sure if you put these 10 secret steps into
consideration, you’ll give your blog a wonderful
facelift. Don’t you agree? Have you tried something different?
Gotten results from any of these tips? We’ll like to hear about it.